It is a process of promoting product or services using email sending of commercial results. It is also called sending email to prospects and customers.By these Email marketing we can aware of our latest items to our customers.We can keep awareness about brands, building relationship with the customers.In Digital Marketing, Email Marketing plays an important role in marketing.
- We can build a relationship with the customers and aware about our products through e-mail.
- We can segment our emails and target users by demographic.
- Cost effective
- Increased sales
TYPES OF E-MAIL MARKETING CAMPAIGNS
For small business we can use this email newsletters to provide subscribers with some helpful tools.It includes announcements about new services/products.
By creating attractive offers and informative content you can show in our email list and becoming an active customers. By these type of email we can grow our business faster and target our users to our business.
Here we are sending a message requesting feedback to subscribers who arent interacted with our business, later we can keep communication with the customers.It is a very useful email campaign strategy.
These emails are a great way to drive sales,and new product offerings for your small business.Use this promotional emails to reward engaged subscribers with exclusive offers.