What is SEO


In digital marketing field, SEO stands for Search Engine Optimization is the process of increasing the quality also quantity of our website traffic by increasing the visitors. We can increase the visibility of a website or a web page to users of a web search engine.



SEO experts are doing this process to bring our websites by naturally to the search. Here we are doing to bring our websites of a particular organization or a company to the top of the search engine page or search engine result page(SERT).




Search engines are the platforms that has given answers to the users according to their needs. There are so many search engines are there. Some of them are google, bing, yahoo, yandex, duckduck go etc..


Search Engines work according to three main process. They are:


  1.    CRAWLING
  2.    INDEXING
  3.    RANKING


CRAWLING: It is a program used by search engines to collect data from internet. Here bot is the crawler and it picks all the information from all the websites.


INDEXING: After the crawling processes, it store and organize the data to a database. It is like a google library that stores all the documents that is collected by the bots and provide relevant information to the users. It was organized as a library so all documents are arranged according to their specific topic. Thus we can provide relevant information to the users.


RANKING: They provide quality results to the users. It is the final output to the users in a search engine result page.


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