Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract audience. It create ,publish, and promoting content and it uses blog articles, videos, guides and attract buyers build trust in your company. It involves creating, publishing, distributing, and promoting content. Content marketing is a commitment, not a campaign.
An effective strategy requires use of different content types. Start devising your marketing strategy by defining goals. It requires long term commitment to achieve the desired objectives of brand building and customer engagement.
Blogging: Blog marketing is a content marketing strategy. It publishes or advertises a website, business, brand, or services via the medium of blogs.
Podcasting: It deliver a special listening experiences. People can tune in to a hear directly from their favorites speakers or brands on ideas.
Email Marketing: It is the act of sending a commercial messages, to a group of people. It is a type of direct marketing that uses personalized emails to educate about products or services.
Visual Content : It is primarily image based. Visual content include images, videos, diagrams and GIFs to convey idea to the audience.
e-Books : It is an electronic book that is non-editable text that is converted to digital first and read it on electronic device.